The marketer E. Jerome McCarthy proposed a four Ps classification in 1960, which has since been used by marketers throughout the world.
Kings International Marketing Corp.
Robert F. Lauterborn proposed a four Cs classification in 1993 which is a more consumer-oriented version of the four Ps that attempts to better fit the movement from mass marketing to niche marketing:
Export Management Company
Kings International Marketing Corp. is a leading Export Management Company specialized in automotive products, providing US manufacturers with a full-service alternative to their own export department. Our mission is to provide the best international distribution for US manufacturers, and offers foreign importers the most cost effective and efficient ways to purchase products from the USA.
Since 1989, Kings International Marketing Corp. operates as the Export Sales Department for many leading US manufacturers. Headquartered in South Florida with a 55,000 Sq.Ft. warehouse, Kings is strategically situated near one of the busiest ports in the world, Miami. Satellite warehouses are set up in New York, Texas, and California. Kings have the flexibility and capability of arranging shipments either by full container, or Less than Container, allowing overseas buyers to purchase various products and make one consolidated shipment, at the most convenient port of export.
Kings’s multilingual sales executives travel and attend trade shows in various countries, establish close relationship with overseas distributors, and keep a close eye on each country's unique requirements, as well as economic conditions, competition and market trends.
Kings operates as an Export Arm for manufacturers, bears all fixed costs associated with export operations, including inside and outside staff, international travel and communications, as well as invoicing and collections.
Kings International provides manufacturers with professional and aggressive sales coverage in the selected world market. In the field, sales executives provide sales and product training, conduct joint customer calls and consult with local partners on how best to promote products in their market.
Kings International utitlizes web sites and social media, and extensive customer databases to capture and pursue sales leads and to maintain a steady stream of communication with existing accounts. Our contact with customers and channel sales groups is frequent and personal.
Product, Price, Promotions, and Place vs Consumer, Cost, Communication and Convenience
Kings International studies and applies the marketing 4-P’s and 4-C’s * concept, providing manufacturers with valuable insights based on each country’s unique conditions and consumer preference.
Foreign Credit and Collections
Kings International takes title of the products and assumes the foreign credit risk. In essence, manufacturers sell the products to Kings, and invoice Kings. Kings in turn pays in accordance with the terms set forth in the export agreement. Kings assumes sole responsibility for collecting the foreign receivables, with no recourse to manufacturers in the event of non-payment, eliminating the potentially high cost of managing complex international credit and collections.
Kings International works closely with the US EX-IM Bank (www.exim.gov) to provide export credit to worthy customers.
Export Traffic and Logistics
Kings International partners with leading trucking companies, global freight forwarders and steamship lines, ensures export compliance, and provides foreign importers with an array of critical services, proper documentations, products consolidations, and the most convenience port of export.
Kings International headquarter of 55,000 sq ft warehouse is strategically situated near one of the busiest ports in the world, Miami. Satellite warehouses are located in New York, Texas and California, providing foreign importers choices to the most convenient port of export to their countries. Importers have the options to ship either by Full Container Load, or Less Than Container Load, include in their shipment various brands of automotive products to make one consolidated shipment, thereby saving shipping expenses and reducing the overall landed cost of the products.